Church Brochure
Up-Dated -
Sunday, July 24, 2011
They are usually to expensive to give out to everyone.
Make it as nice as you can afford.
Black and White is great if budget dictates it.
Include as much of the following as possible ...
Service Times
Only put the times and days of regularly scheduled services
which are open to the general public.
Top
Ministry List
The title of each ministry and a short explanation, very short
should be delineated.
Top
Map
Use a map that is clear. It may seem clear to the person
making it, but try it out on people in the congregation. Ask
them to point to where the church would be and other landmarks.
Top
Paper
Use a paper with a slick finish and slightly stiff, but not a
card stock. Paper finish and weight lends taste and foundation
to the church.
Top
Nursery
The nursery will be listed in the Ministry List, but make a
point to inform separately when it is open and for what ages.
Mention training for its supervision and the routines followed.
Top
Pictures
1. Pastor and his Family, actively serving the people or in an
activity, not a formal portrait, not a posed situation
2. Church Building, as seen from the street while driving by
3. Church Sign, as seen from the street while driving by
4. Leaders in casual pose, some sitting, some standing or better
yet, working at
a project
5. Several SS Classes in an activity or mission trip, not all in a
group picture, but showing them working and enjoying it
6. Do not use pictures of your people over dressed nor underdressed
or too casual. Do not picture a person alone working or taking part
in the service, no matter how happy they appear. There are some who
will look at your brochure and cannot imagine themselves doing
anything alone or in front of a group. By the way, never call on
someone to read in front of the rest. Some will never come back if
they think they may be called on to read or even pray.
7. New member being welcomed, but do not picture them standing up
front or by themselves
8. A CD or DVD that elaborates more than a brochure can be made
available, especially to those who have visited already. Much, much care should
be taken here.
9. A CD with nothing but hymns being played on a piano, inter mixed with fast
and slow and different piano sounds is great for people to play at home while
doing housework, driving, etc. Suggest this on the cover. All the songs should
be Public Domain and the musician should have given permission to copy the CD.
If you have talented singers, encourage them to record their songs and compile
them on a CD to give away, too. Do not ask them to record something and then not
use their work, because it did not turn-out. If it is not going to turn out,
then don't ask to start with.
The music must not all sound the same. Variation! Variety!
Connecting
Attempt to portray your people as helping others and fulfilling the needs of the
community. Most people come to church only after experiencing turmoil in their
lives. Show how you can help them or have helped others through their problems.
Do not DISPLAY your church and ministries. Attempt to connect with their
situations and circumstances. They cannot connect-the-dots, you must do this for
them.
Top
Obtain Help
There may be members who ...
* Know the outline, but can't fill-in between the lines
* Know can write-out what they want, but need an outline
* Know how to make it look good, if given the right text
* and dozens of other scenarios
Assemble these people and allow them to put their talents to good
use.
If budget is a problem, skimp on paper or color, but always use the
Printing Company with the best lay-out people who are able to make
good use of ...
* white space
* color and color usage
* text arrangement
* text flow
Brochure content is primary
Brochure appearance is secondary
Unclear or carelessly written text which is beautifully
presented is ...
* useless
* expensive
Top
G. Steven Andres
Psalms 45:17
Missionary Evangelist
Copyright - 1996 to 2010 |
